Dr. Shaun Hutchinson is an Automotive and Transport Design academic from Coventry University’s Faculty of Arts and Humanities.

Since his Master’s degree at the Royal College of Art that focused on automotive exterior design, and his PhD that looked at automotive interior User Experience (UX) and Human Machine Interaction (HMI) design, his main interest has been with four wheels.

However, recently he have gained a keen interest in sustainable two wheeled vehicles. The small physical and carbon footprint of something such as an electric motorcycle makes perfect sense for tackling urban congestion.

Moreover, he thinks that out of a wide range of vehicles, motorcycles are the most sensorially intense in terms of human-centred interaction and UX with machine and environment.

As we move into a new era regarding powertrains the challenges are not only about physical interaction in terms of HMI but also cultural – this is extremely interesting.