My name is Shaun Hutchinson. I’m an Automotive and Transport Design academic from Coventry University’s Faculty of Arts and Humanities.

Since my Master’s degree at the Royal College of Art that focused on automotive exterior design, and my PhD that looked at automotive interior User Experience (UX) and Human Machine Interaction (HMI) design, my main interest has been with four wheels.

However, recently I have gained a keen interest in sustainable two wheeled vehicles. The small physical and carbon footprint of something such as an electric motorcycle makes perfect sense for tackling urban congestion.

Moreover, I think that out of a wide range of vehicles, motorcycles are the most sensorially intense in terms of human-centred interaction and UX with machine and environment.

As we move into a new era regarding powertrains the challenges are not only about physical interaction in terms of HMI but also cultural – I find this is extremely interesting.

•